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Mars, Inc. didn't reply right away, and with time running out, Spielberg shifted his focus to his second-favorite candy, Reese's Pieces. The request was granted, and the decision marked the company's first partnership with Hollywood to promote a movie with one of their products, according to Hershey Community Archives.. The New York Times reported that "E.T. the Extra-Terrestrial" went on to.
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Such was the case when Mars, Inc. passed on the chance for its flagship product, M&Ms, to be the candy used in 1982 film E.T. the Extra-Terrestrial. Its turn-down cleared the way for Hershey Foods.
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Here's what we know about E.T.'s favorite candy from the movie. M&Ms are probably the best example of bite-sized colorful chocolate candies. Still, the for iconic 1980s movie E.T., another.
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To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today's marketing moment was chosen by.
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It's hard to imagine E.T.'s favorite candy being something other than Reese's Pieces, but if it weren't for confectionery company Mars turning down the product placement offer, it would've been M&M's instead. People reports that the original screenplay of the film, as well as the novel, both featured M&M's specifically. Hershey Community Archives further elaborated that Universal Studios and.
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12. E.T.'s favorite candy was supposed to be M&Ms. Spielberg brought his idea to Mars Incorporated, the company that owns M&Ms, to ask if they could use their little candies in a scene where Elliott attracts the inquisitive alien back to his house. Universal Studios legally barred the company from seeing the final script, so Mars passed on.
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Reese's Pieces: E.T.'s Favorite Candy Posted July 23, 2014 How a great candy was saved from oblivion by a small alien visitor from outer space OR the story of Reese's Pieces, E.T.'s favorite candy. In the 1950s, Hershey Chocolate developed the capability for panning; that is, sugar-coating a product.
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Reese's pieces were practically a brand-new product at the time. It seemed like some kind of obvious product placement. And, in the novelized version of the movie, E.T. did indeed munch on M&M's. So, why the difference? The original script for E.T.. of course, called for Elliot to scatter a trail of M&M's to lure E.T.
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The E.T. deal was a game-changer for Reese's Pieces.Fans, eager to latch onto anything associated with the film, gobbled up their favorite alien's favorite food in record numbers. Within two weeks of E.T.'s premiere, candy sales spiked by 65-85%.Dowd concluded that his $1 million investment resulted in $15-20 million worth of promotion for the brand.
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Did you know that E.T's - the Extra-Terrestrial - favourite candy is Reece's Pieces? In the 1982 feel-good family sci-fi blockbuster, the little visiting alien E.T is lured into the family home by Elliot, who leaves a trail of Reece's Pieces (a panned peanut butter sweet the size of UK Smarties) for him to eat…
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"E.T." turned 40 in 2022. The sweet, tearjerker film about an endearing alien and a 10-year-old boy's love for his new friend still registers as one of the top ten highest-grossing films in history, per MWMBlog.com.That mega-movie payoff changed the trajectory of the then-flailing Reese's Pieces candy, which weren't even in director Stephen Spielberg's original script.
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Initially, the producers wanted E.T.'s favorite candy to be M&M's, but the Mars company turned them down, worrying that the E.T. character was so physically unappealing that he would put off potential customers. This would, of course, turn out to be a mistake, as the producers used Reese's Pieces instead and E.T. put Reese's on the map.
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E.T.'s favorite candy was supposed to be M&Ms. Getty Images. Spielberg brought his idea to Mars Incorporated, the company that owns M&Ms, to ask if they could use their little candies in a scene.
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4. Reese's Pieces. In the 1970s, Hershey's Chocolate developed a technique called panning, which is the process of sugar-coating a product. This method created Reese's Pieces, a peanut meal coated in chocolate. It successfully launched the snack product and was even known as ET's favorite candy.
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Reese's Pieces play a key role in "E.T.," and this led to a huge increase in sales of the candy after the film. However, Hershey only got the opportunity for the Reese's Pieces product.
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What was E.T.'s favorite candy? The TODAY anchors engage in a little friendly competition as Savannah, Matt, and Tamron take on Willie, Natalie, and Al in a movie trivia quiz.May 23, 2013.